Feedback from experience

Perfony simplifies exchanges between headquarters and concessions!


The BMW Group is a manufacturer of premium cars and motorcycles with 134,000 employees in more than 30 countries.

In 2018, the group produced and sold nearly 2.5 million cars under its three brands: BMW, Mini and Roll’s Royce and more than 130,000 BMW Motorrad motorcycles, confirming its position as world leader and its reputation for excellence in its sector.

Since the end of 2018, Perfony has been deployed in the BMW, BMW Motorrad and Mini brand networks, notably with District Managers to help manage business between headquarters and dealerships.



The company

The client’s needs

What are the challenges of a management consultant?

Management of a wide variety of actions

Interact with a very large number of different interlocutors

Ensuring relevant, consistent and secure information

DATAR Blandine
Management Consultant
BMW Motorrad

What’s at stake

Management consultant, what is it?

My job is to help the dealers in their daily work. Our field of intervention is extremely vast and we therefore work in pairs: inventory management, profitability, customer committees, real estate projects, representation of the brand’s standards in concessions, etc. We have to be in contact with a lot of people, both in our dealerships and in the team at headquarters (district managers, after-sales representatives, marketing department…), because of the diversity of these subjects.

Perfony, was set up at the end of 2018 and has been helping us since then to disseminate information to all these people, without forgetting anyone. Thanks to the file-based operation to which all the interlocutors are attached, we are sure to have an equal level of information and everyone can bounce back on the subjects entrusted to them thanks to the comment system, without overloading the mailboxes.

A network of agencies to animate?

Try Perfony, it’s free and without credit card for 15 days!

What advice do you need to successfully set up Perfony?

Most importantly, adopt a common nomenclature and a common definition of what is an action, issue or theme to ensure that we all speak the same language.

You can also help yourself with a naming charter of actions, files and even documents that you can attach.

This is a prerequisite to be able to deploy Perfony now in dealerships.

To maximize the project’s chances of success, Perfony accompanies us. For example, we had started with a bad organization and thanks to the vigilance of our Perfony project manager, we were able to simplify our organization of the files thanks to the rubricing by themes. I also found it interesting how easy it was to reorganize Perfony.



The benefits of Perfony to work with a network

It is a very simple tool that ensures the same level of information to everyone and allows everyone to react.

I found it interesting how easy it was to reorganize Perfony. That was really fast.

It is a very powerful tool, which allows harmonization to structure the files.

Perfony ensures a good diffusion of information, without forgetting anyone, while reducing the volume of emails.

I kept the email notifications because I like the "alert" part.